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售價:1102  |
詳細資料ISBN：9781259254345 叢書系列：產品管理 規格：平裝 / 588頁 / 普通級/ 單色印刷 / 11版 出版地：台灣 內容簡介 1.STRATEGIC ELEMENTS OF THE PRODUCT DEVELOPMENT. THE FIRST PART OF THE TEXT INTRODUCES THREE KEY CONCEPTS (NEW PRODUCTS PROCESS, PRODUCT INNOVATION CHARTER, AND PRODUCT PORTFOLIO) AS THE THREE STRATEGIC ELEMENTS OF THE PRODUCT DEVELOPMENT. THIS UNITES ALL THE KEY STRATEGIES INVOLVED IN NEW PRODUCT DEVELOPMENT, AND SERVES AS A FOUNDATION FOR ALL ASPECTS OF PRODUCT DEVELOPMENT PRESENTED IN LATER CHAPTERS. 2.COMPREHENSIVE COVERAGE OF NEW PRODUCT DEVELOPMENT PROCESS AND PRACTICE, SUCH AS, DESIGNING FOR THE ENVIRONMENT AND GLOBALIZATION IN NEW PRODUCT DEVELOPMENT, PREPARES STUDENTS TO MANAGE THE PEOPLE AND PROCESSES FROM A MARKETING PERSPECTIVE. 3.ATTENTION ON TEAMS. UNDERSTANDING OF WHAT A TEAM IS FOR AND COMPREHENSION OF TEAM MISSION AND STRATEGY IS CRITICAL IN NEW PRODUCTS MANAGEMENT 4.CROSS-FUNCTIONAL APPROACH WEAVED THROUGHOUT. NON-MARKETING VIEWS ARE PRESENTED AS THEY NATURALLY ARISE AND ARE NOT FORCED INTO A SINGLE CHAPTER. THIS HELPS STUDENTS APPRECIATE THE MULTI-FUNCTIONAL NATURE OF PRODUCT DEVELOPMENT IN EACH PHASE OF THE DEVELOPMENT PROCESS. |
| 搜尋參考資料: 1. highered.mheducation.com/sites/0072471638 New Products Management, 7/e C. Merle Crawford, Emeritus, University of Michigan C. Anthony DiBenedetto, Temple University This textbook and accompanying Website …
New Products Management 11th Ed in Books, Magazines, Textbooks | eBay ... Estimated delivery dates - opens in a new window or tab include seller's handling … en.wikipedia.org/wiki/New_product_development Companies must take a holistic approach to managing this process and must continue to innovate and develop new products they want to grow and prosper. CUSTOMER CENTERED New Product Development. Focuses on: Finding new … www.pearsonhighered.com/educator/product/Operations-Management... PearsonChoices Give your students choices! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of … Pricing: $450 per Hyper-V or vSphere CPU socket for the Enterprise Plus edition. The Enterprise edition is $250 per socket. Key features: Advanced monitoring, alert management and reporting enhanced with support for latest on-premises hypervisors and new ... New Products Management 11,e |
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